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Round of Drinks at the Golden Gai

Bars and Eateries in Narrow Alleyways

bars and eateries

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Shinjuku, Tokyo, is known for skyscrapers, seedy nightlife, suited businessmen and a time-warped tumble of bars called Golden Gai. This perennial haunt of Tokyo’s salarymen has been getting a lot more international attention lately – and for good reason.

Among the dense high rise developments with much wider roads there is a tiny section, about 6 narrow alleys connected by even narrower passageways, in Shinjuku that remains in a time warp from the early 20th century. This tiny area of Shinjuku is known to the locals as Golden Gai and is gaining popularity among the foreigners. The “secrecy” of Golden Gai makes foreign visitors feel like they have found an unexpected treasure here in Tokyo.

So what is Golden Gai?

golden gai
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Golden Gai (“Golden District”) is one of those rare places in Tokyo that, through some combination of luck and stubbornness, hasn’t been bulldozed and redeveloped. Instead, it’s just a couple of blocks packed with tiny, slightly ramshackle but buzzing bars.

The number of patrons who can squeeze into each bar ranges from about five to thirty, although most of them are typically small in number. Each bar has its own hook, whether outlandish decor (from troll toys to hospital-themed uniforms), a signature drink or the promise of free, painfully off-key karaoke at all hours.

What’s the Etiquette?

Most of the bars accept visitors now, but some still only welcome regular customers – if there’s a price list or anything in English posted out front, you’re probably not about to cause an awkward scene. Alternatively, just walk in, smile politely and see what reaction you get; chances are that if it’s a regulars-only bar you’ll be told there’s no room (empty seats or not).

shinjuku golden gai counter
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Most of the bars have a cover charge, though a small number are free to enter. Sheer physical proximity means you may end up making friends with your neighbour – it’s amazing how quickly the language barrier disappears after a glass or three of shōchū.

Talking of the language barrier, if you’re up to it, then a bit of basic vocab will definitely be well-received. 「 おすすめ」or “osusume” is “recommendation” – a sure-fire way to make a new friend. The simple but polite way to order is 「_____をください」or “_____ wo kudasai”. Finally, most vitally of all, be sure to make judicious use of 「おいしい」 or “oishii” (“delicious”) and, of course, 「かんぱい!」or “kanpai!” (“cheers!”).

Which bars are worth visiting?

If you’re at all nervous about accidentally wandering into a frosty reception at a regulars-only bar, muster up some Dutch courage first at one of the better-known gaijin-friendly establishments.

Arriving via Yasukuni-dōri, the first bar you’ll reach is Champion – it’s large and has no cover charge, but the karaoke might put you off your drinks. Another popular choice is the plush Albatross, which has a makeshift rooftop terrace with a pretty impressive view of the lights of Tokyo.

shinjuku golden gai
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To really get a feel for Golden Gai, though, you need to head away from these larger bars and start peeking up staircases and through doorways to see what takes your fancy.

Zucca is a small, friendly bar with Halloween-themed decor (the name is Italian for pumpkin). The bar staff here not only know most customers who come in by name, but also their usual drink, the state of their health, and myriad other personal – and occasionally incriminating – details, presumably divulged after a few glasses.

Another standout is Blue Square, on the edges of Golden Gai up a staircase marked by a small blue sign in the shape of a circle. It’s tiny – four can sit at the bar, if you don’t mind knocking elbows a little – but it attracts some interesting characters. The bar owners had originally wanted it to be an S&M joint, hence the spiked and studded bras hanging on the wall, but couldn’t afford such specialised staff – so they ended up with a regular bartender from Osaka!

More Information

  1. Shinjuku Golden Gai
  2. Address: 1-1-6 Kabukicho, Shinjuku Ward, Tokyo
  3. Tel. No: 03-3209-6418

Opening Hours

  • Monday, Tuesday, Friday: 1 pm – 7 pm
  • Wednesday, Thursday: 2 pm – 8 pm

Access

  • 8 minute walk from Shinjuku Station
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